About Us

The automotive industry is constantly evolving. Being competitive requires staying up to date with the latest market trends and F&I advancements. However, this can be difficult to take on alone. That’s where Dealer Partner 360 can help. With more than a decade of experience working in this ever-changing industry, our team of experts provide a wealth of knowledge and sincere commitment for seeing the dealerships we work alongside succeed.

We are a family-owned and operated business led by dad Tony Cruz, along with his three kids: Cody Cruz, Brandon Cruz, and Catalina Cruz. We all have a lengthy military background, serving in the Marines, the U.S. Army, and the Airforce. These experiences have taught us what it means to be dedicated to a mission and always act with dignity.

Integrity is an integral part of how our business operates. While the military instilled in us the ability to understand processes and procedures, we are most proud of our ethical practices. Each dealership we partner with will receive the same high-level of attention, care, and honesty. We understand you have options when it comes to your F&I providers. Our aim is to earn the honor of your business.

In addition to our strong work ethic, we also provide in-depth expertise for auto, RV, and powersport vehicles. We believe in keeping ourselves ahead of the curve by continually educating ourselves on the most recent and valuable options available. Having previously worked in dealerships and manufacturer representation, our team brings a thorough understanding of all aspects of the auto industry.

Whether you are an established dealer, or just starting out, we can to help you reach your goals. Being an independent operation, we only answer to your needs and best interests. Our clients become like family because we have a vested interest in your success. We would love to set up an introductory appointment and share with you the ways we can help your dealership business grow and prosper for years to come.

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